The time has come for sports to start thinking much more about the different needs of the various target groups and to create more exciting sport exercise experiences and communicate better. If we are to increase sports participation, sport as a whole, must become much more marketing and customer focused.
An increasing number of people are acknowledging the importance of marketing in sports development as the focus on growing sports participation gets stronger in the build up to 2012.
This workshop is designed to help people working in sports development to develop a better understanding of marketing and customer service. Delegates will also be provided with specific skills to help them improve the way they develop and market their programmes to best suit their various groups.
This course links to the Quest Best Practice principles and will help increase your Quest score in these areas.
Based on best practice case stories from sports development from across the UK the workshop is entertaining, informative and interactive and give delegates lots of tools and templates they can apply in their jobs.
The important point is that excellent marketing and customer service does not have to cost a fortune…and it can make a huge difference. By raising the profile of your programmes you can attract more participants and increase your funding.
The workshop subjects include:
Marketing and customer service in sport…the story so far, lessons so far
Overcome barriers through a strategic approach
Develop a customer focused culture
Understanding the criteria and needs of different customer groups using simple consumer research
Develop events and programmes which really attract interest
How to ‘listen to people’s lives’
Understand the five Cs of marketing for sports development: cost, capability, consumer, convenience, communication
How to ensure sustainable increase in participation through SMN’s 4Com model (COMmunity, COMmunity, WelCOMing, COMputers
How to communicate using social media and mobile technology
How to design the whole experience to suit different groups
How to develop partnership promotions
How to incorporate passion in everything you do
How to provide excellent customer service to develop sustainable benefits
How to develop strong relationships with the media, both printed and online
How to make an objective assessment of the effectiveness of your marketing activities
At the end of the workshop delegates will be asked to develop a sport programme aimed at various target groups and produce a creative and effective marketing and communications plan,
BONUS! Delegates will be invited to submit/bring along details of a specific marketing challenge they are facing in their everyday lives and will receive advice from the workshop presenter.
Delegates will receive a comprehensive manual with all the course material including check lists, tools, templates and lots of practical case-stories. Delegates will also receive coffee/tea throughout the day and lunch.
The workshop runs from 9.30am to 4pm
Who should attend:
If you are involved with sports development, whether you are
working for a local authority, CSP, governing body or any other organisation,
this workshop is for you
The presenter, Svend Elkjaer, is Director of the Sports Marketing Network, a leading training company, information provider and marketing consultancy which focuses completely on how we can make sport more marketing and customer focused.
Over the last three years people from clubs, leisure centres and sports organisations have participated in Sports Marketing Network’s workshops. Sports organisations which have benefited from SMN’s expertise include Rugby Football Union, Football Association, Sports Council Wales, England Squash, Scottish Association of Local Sports Councils, SkillsActive, Sport England, England Athletics, England Netball, Welsh Rugby Union, British Speedway, UniBond League, Universities, 12 County Sports Partnerships and 45+ local authorities (from Cardiff to Stockton) and almost 1,500 sports clubs