14 ways to kill creativity

1. Play if safe
2. Know your limitations. Pigeonhole yourself.
3. It’s just a job after all
4. Show you are the smartest guy in town
5. Be the tough guy. Ask for data and evidence
6. Respect history and legacy
7. Crash early ideas
8. Been there, done that. YOU have the experience
9. Keep your eyes closed
10. Assume there is no problem
11. Be wise. Don’t rock the boat
12. Underestimate your customers. What do they know?
13. Be suspicious of those creative guys, they always want to change and improve
14. Be grown-up and just do your work

That will do the job and you can go back to sleep!

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