More than ever before people involved with sport and leisure are being asked to do more with less. It isn’t easy.
Many organisations are tackling this challenge with cost cutting initiatives without really making any changes to the way they operate. What’s the net gain? Not much in the way of unique added value for your customers. At the same time too many people are too busy solving the everyday short-term problems that they ignore the important medium and long-term opportunities and therefore they rarely get ahead. With fewer resources available this then becomes a vicious circle. If you only come up with solutions when the problem is ‘blocking the road’ you will always be panicking and fire fighting.
The trick is to spot practical opportunities everywhere in your organisation and to explore them. Some people and organisations/ in the sport and active leisure sector have been very successful in spotting and exploiting opportunities whereas others, often from within top-heavy, centralised organisations have found it very difficult to be innovative. Informal, commercial and self-organised sport and physical activity is growing because they listen to people’s lives and speak their language.
“Anyone who has never made a mistake has never tried anything new”
“A ship is safe in a harbour, but that’s not what ships are for”
William Shedd, US Theologian, 1820-94
Innovative organisations and people make mistakes and have failures. Analyse and learn. This also applies to your successes. Then you will gradually increase your success rate with your innovations. Remember, the status quo is not an option.