The notion of ‘sport for sport’s sake’ which implies that sport sits in glorious isolation from the rest of the communities it is supposed to serve simply is no longer valid (I doubt it ever was).
Whenever I come across great sports providers they work for and with their communities, and as a consequence, both parties benefit. They are in reality Hubs for their Communities.
So how well are you connected to your community? The Police, the schools, the Womens’ Institute, the Sea Cadets, the faith groups etc. ? Do you know them and do they know you?
Draw up a list of your Community Connectors (people in official/unofficial roles within your community). Invite them to your place, show/tell them what you do, ask them about their needs and see if there are overlaps.
Can you work together, benefitting both parties?
When you start planning your great income generating programme (see ‘Enterprising’ later) always try and link up with relevant, local community groups. Share the proceeds in return for their support, know-how and reach. Remember the old edict: the more thou giveth, the more thou shall receive