Do you engage?

It has never been easier (and less costly) for sports providers to engage and communicate with their audiences, using texts, emails and social media such as Facebook and YouTube. (You are one of 8,000 people reading this e-newsletter sent to you using a database and email programme which cost little more than £200.00).

More than 500.000 people have viewed one of the numerous videos with underwater hockey (octopussy) on YouTube – demonstrating the potential for even lesser known sports (sorry, octopussy) to spread the word and show the sport in action at almost no cost) apart from the camera.

Gentofte Volleyball Klub in Copenhagen, Denmark with 250 members quadrupled the number of visitors to their website, when they moved it to Facebook (where many of their younger members/supporters ‘live their lives’).

If you are of a disposition or a generation which is a bit baffled by all this, get some of your younger digitally savvy people to do all this for you. This is also a brilliant way of keeping people in their late teens/early twenties engaged with your club (the age with the highest dropout rate).

So you can cut the print budget and create that ‘online tribe’ where people feel they are part of your club, even when they are not there.

Advertisements
This entry was posted in 4COM, Big Society, WICE2. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s