Sport Wales – Putting enterprise at the heart of club development

Gordon Clark, Senior Officer, Sport Wales…

one of the great presentations at Sports Marketing Network’s Sustainable Community Sports event on 26th June at Watford FC, Vicarage Road

In the past two years Sport Wales has been at the forefront of developing a new approach to club development which sees enterprise at its heart. For a while grants and support have increasingly been focused towards developing sustainable community sports providers, often based on social enterprise principles. Sport Wales’ recent Community Sport Strategy talks about Thriving Clubs – creating opportunities through good enterprise and innovation.

Gordon Clark has often taken the lead in this development. In taking this approach Gordon has fostered a partnership with the Welsh Business Advisory Service which means that sports clubs are able to access a holistic approach to club development which explores both the business aspects of the club as well as the potential to deliver sustainable sporting opportunities.

Gordon will share how this approach is contributing to delivering the Vision for Sport in Wales and how Sport Wales are trying to change the culture of the whole sports industry. Gordon has over 20 years’ experience in the sports development world having worked for local authorities in Scotland and England as well as 4 years with Sport England and 8 years with Sport Wales as a Senior Officer.

Apart from Gordon Clark, confirmed speakers are:

• Rob Smith, Watford FC’s Community Sports and Education Trust

• Dennis Robbins/Craig Gilmore, Hunslet Club

• Adrian Ledbury, Pro Active North London

• Mark Hows, Esprit Gymnastics Club (Swindon) 

• Shaun Fox, Legacy Sport (Huddersfield)

• Kelly Davies, Vi-Ability (Colwyn Bay)

• Geoff Swain, The Bedford Golf Club

• Svend Elkjaer, Sports Marketing Network

So whether you from a community sports trust at our professional and semi-pro clubs, informal sports provider, community sports enterprise, sports governing body, community sports club, community group or other community sports provider, if you want to learn more about best practice on how to develop sustainable community sport, you must attend this event.

If you want to learn more about this event and how to book a place (places are £95.00), contact Svend Elkjaer on 01423 326 660 or email

This entry was posted in Big Society, Change, Community, CSP, Customer, Innovation, Sport, Sustainable, Welcoming. Bookmark the permalink.

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