The GROW Model – How can the sports development sector help stimulate growth in sports clubs

Adrian Ledbury, Director with PRO-ACTIVE North London (County Sport Partnership)

One of the great presentations at Sports Marketing Network’s Sustainable Community Sports event on 26th June at Watford FC, Vicarage Road

The backbone of sport in Britain are Small Medium size Enterprises (SMEs) – Sports Clubs which are predominantly run by volunteers! Sports clubs are worth £530 million to the economy and 25% of all sports participation takes place in a sports club setting covering 2.8 million people per year.

However, membership rates are declining and many clubs face financial difficulties as participants move towards more informal settings and demand higher value.

At the same time there are many examples of enterprising clubs doing innovative work to grow their clubs.

So how can the Sports Development sector capitalise on these examples of good practice and stimulate systematic growth in the sports club sector?

Adrian will explore these issues and outline how PRO-ACTIVE North London are approaching this using their bespoke GROW Model.

Adrian has been involved in sports development for over 20 years in various roles across the UK. Currently the Director with PRO-ACTIVE North London (County Sport Partnership) since 2006, Adrian has also worked for 2 local authorities, Sport England, the Sports Council for Wales as well as a Marketing Manager for an Internet start-up. Adrian has led a number of Organisations through their improvement journeys and is currently supporting the National County Sports Partnership Network with their improvement work.

Adrian is passionate about club development and has developed the GROW Model to support sustainable club development in North London.

If you want to learn more about this event and how to book a place (places are £95.00), contact Svend Elkjaer on 01423 326 660 or email

This entry was posted in Community, Customer, Innovation, Shared Value, Uncategorized, Welcoming. Bookmark the permalink.

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