Swansea Tennis Centre Making your sports enterprise a success

Barry Cawte, General Manager, Swansea Tennis Centre

One of eight presentations at

Sustainable Community Sport – New Challenges, New Opportunities

How community sports providers are meeting the challenges and benefiting from

new opportunities created by changes in people’s lives and the economic situation

The second one-day event 16th April

The Hawthorns, West Bromwich Albion FC 

Swansea Tennis Centre was closed in 2011 by the local county council after suffering losses of up to £180,000 a year. A group of volunteers mainly consisting of local players decided that this was unacceptable and formed Social Enterprise Tennis Swansea 365 and submitted a business plan with the support of the Lawn Tennis Association to take over the running of the centre. The enterprise re-opened on the 18th of June 2011 and the rest is history.

Despite the odds the centre operated healthy profits in its first year and looks on course to double its income and profits for the 2nd year.  It now boasts over 400 participants on its tennis programme in comparison to the 70 when it closed and is now used by the Lawn tennis association as a “Best practise” centre.  The climax of its success came when it won “Outstanding Achievement award” at the prestigious Tennis Wales awards.

Find out at this presentation how Barry Cawte and his team made all this possible.

Barry Cawte has been working in the Leisure industry for over 10 years. With a career that spans across the public & private leisure sectors as well as sports development, Barry has a unique blend of knowledge which gives him the advantage of ensuring all best practises can be combined to offer the best service possible.  Barry is known in the trade for his unorthodox sales and retention methods and his hands on approach to management.

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