The Enterprising Coach

The Enterprising Coach
How coaches can become better community partners, communicators,
experience providers and business developers


The vast majority of employed and self-employed sports coaches and instructors engage with people who participate in sport for recreational purposes. These people want to enjoy themselves, have fun, improve their skills and be part of a welcoming social and sporting experience. Yes, if possible, they want to develop their skills, but they want to do so in an engaging way; they don’t want to be put under undue pressure from an over-ambitious and zealous coach.

However, here at SMN we are convinced that are some other key factors when it comes to develop more enterprising coaches which can really help grow sport and they are:

Great participation coaches must be seen as partners with their community

Coaches must be great communicators

A coach must provide great experiences

Enterprising coaches must improve their business development skills

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