Getting more people from black and minority ethnic (BME) communities into sport and physical activity


A one-day conference teaching new ways of engaging and retaining participants from BME communities in sport and physical activity

 27th March 2014

Birmingham B16 8SZ

 Real stories and successes to be told, lessons to be learnt, ideas and experiences to be shared

Have you got a great story to tell? Get in touch ASAP

Delegates will come from the health sector, education sector, governing bodies of sport, sports clubs, local authorities, county sports partnerships, community enterprises, faith groups, commercial companies, community/sports trusts.

Why it matters

 Nearly 20% of England’s population is made up of people from BME backgrounds. Data suggests that Asian and Black groups have the lowest participation rates in sport and physical activity and some ethnic groups have an activity level less than half those of the general population.

 Latent demand in these groups is high and amongst females is highest, with seven in ten BME females (71.2%) wanting to do more sport or recreational physical activity than they currently do.

 Improving health concerns related to obesity, heart disease and mental health, which post a significant threat to many ethnic communities e.g. South Asian men are 50% more likely to have a heart attack or angina than men in the general population. Not only that, but Sport England research has shown that a million more people across the country playing sport each week could save the taxpayer 22.5bn in health and associated costs.

Stronger communities can be established through increased sports participation, creating opportunities for community cohesion and the development of community networks, providing positive activities for young people.


This one-day event will provide examples of good practice on increasing participation in sport and physical activity for people from ethnically diverse communities. Attendees can learn ideas to suit their own environment. Pick up helpful insight, learning from people themselves and the providers who have been successful. Use the ideas to shape your sporting and physical activity opportunities to provide experiences for everyone involved.

This is not a conference packed with policy presentations. We hope people will leave the event knowing they have heard some great practical ideas and having learned how to make positive changes of their own.

Topics covered are likely to include:

  • Supporting mainstream providers to understand the needs of ethnically diverse communities
  • How to increase participation in your local club or region
  • How sports providers and the community can work in partnership e.g. with faith centres and community groups
  • How engagement is crucial to help breaking down barriers
  • Enagaging specific BME segments e.g. females
  • Utilising role models
  • How to build capacity in communities to provide diversity in coaches and volunteering

 Have you got a great story to tell?

How do you deliver great sport and physical activity initiatives for and with your ethnically diverse communities? How do you communicate these activities in a way which overcomes perceived barriers? How do you provide great experiences which ensure that participants enjoy their exercise and recommend it to friends and family and want to come back?

Have you developed solutions to the challenges and opportunities mentioned above?

 If you feel you have a great story to tell, or if you know of one, please do contact Svend Elkjaer on 01423 326 660 or


Delegate fees: One conference place is £145.00 which includes refreshments, lunch and conference documentation


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