Using social media, digital marketing and mobile devices to motivate physical activity and sports participation conference

4th March 2014

Nottingham Trent University

A one-day conference on how physical activity and sports providers can

use new media and mobile technology to grow community sport and physical activity

In partnership with Sport Nottinghamshire                   

 Real stories and successes to be told, lessons to be learnt,

ideas and experiences to be shared
Ideas, speakers, topics are being sought – please get in touch 


People often blame technology for making us lazy, claiming we spend more time on our phones and computers than being physically active. However, the growth of online communities, the app market and mobile fitness technology are helping change that that opinion. Instead of seeing new media and technology as a barrier to people being physically active we should see them as an opportunity to stimulate physical activity and sports participation.

Mobile devices are being used a hub for people’s health and fitness information: food diaries, weight trackers, training tools, exercise videos, and more. All these elements work as motivators that encourage physical activity and fitness.

The ability to share has become extremely popular in the health and fitness sector with mobile devices making it even easier to do so. Many sports and fitness apps include a “share” button where users can post their completed scores or exercises to Twitter or Facebook, showing their friends how far or fast they ran, highlighting a new goal they reached.

We can share videos and photos, tell stories of our achievements, create “online tribes”, and create online profiles and groups. We can link up across the village or with our fellow group members or indeed the world. Social news sharing sites make it possible for users to discover and share content from anywhere on the internet.

Blogs and podcasts can help you spread your thoughts and motivate people.

So whether you are passionate about samurai aerobics (yes, indeed), is a one-(wo)man fitness instructor, a governing body or a community sports club you now have an amazing number of  free tools at your disposal to spread the word, engage and share.

Whereas professional sports clubs have been quick to use these various tools in their fan engagement often with amazing results, providers of community sport and physical activity have, generally speaking, been much slower in their uptake.

However, there are some great examples already happening where providers of community sport and physical activity are using social and mobile media to communicate with consumers of all ages and demographics.     


This one-day event will provide lots of examples on how to use social media, digital marketing and mobile devices to motivate physical activity and sports participation

Delegates can learn from others and adapt ideas to suit their own environment. Pick up helpful insight, learning from people themselves and the providers who have been successful. Use the ideas to shape you apply social and mobile media wherever you are.

We hope people will leave the event knowing they have heard some great ideas, learned a few things and feeling determined to make changes “back at the ranch”.  

Delegates will come from the health sector, governing bodies of sport, local authorities, county sports partnerships, community enterprises, commercial fitness clubs and instructors, and community trusts.
Have you got a great story to tell?

Have you developed solutions to the challenges and opportunities mentioned above?

Do you provide mobile apps to engage with your target audience? Have you got an innovative programme where you share the great experiences people have at your club or classes using videos and photo sharing?   

This event focuses on these issues, highlights best practice and provides thoughts, tools and to-dos, so if you feel you have a great story to tell, or if you know of one, please do contact Svend Elkjaer on 01423 326 660 or

 Delegate fees: One conference place is £145.00 which includes refreshments, lunch and conference documentation

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