Let’s have an Award for Most Welcoming Sports Stadium Steward

Many stewards at our sports stadia either see themselves as in being in charge of ‘crowd control’ or are bored out of their skull and it shows. Often they are completely ignored by stadium/club management but they should be seen as key players in the great customer experience that sports fans, rightly, expect. Stewards are the first people fans meet (“Welcome to the stadium”) and the last person you see (“Safe journey home”). 

At some big games there might be a minute number of troublemakers but most of us are decent people who are paying good money to attend matches and would appreciate a smile and a helping hand!

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