This is the title of the opening presentation at the conference Getting more people from black and minority ethnic communities into sport and physical activity which takes place on 27th March 2014 at the Signing Tree Conference Centre in Birmingham.
Organised in partnership between Sporting Equals and Sports Marketing Network this is a conference teaching new ways of engaging and retaining participants in sport and physical activity from BME communities.
The opening presentation is delivered by Arun Khan and Shaheen Bi of Sporting Equals.
Sporting Equals is a charity and the only UK-wide organisation working to increase ethnic diversity across sport and physical activity. As national partner of Sport England, they provide advice and support to governing bodies of sport, County Sports Partnerships, and also work with local authorities and professional sports clubs to engage black and minority ethnic (BME) communities into sport at their chosen level.
Sporting Equals has developed new insight into BME markets that has enabled them to get a better understanding of BME communities and participation in sport and physical activity. This has resulted in the development of BME “archetypes” (e.g. “culturally excluded”, “interested but inactive”, “occasionals with potential”) which they will be researching further in order to use as a basis for developing interventions in partnership with sports providers and other relevant stakeholders.
Sporting Equals has developed innovative approaches to increase BME participation in sport and this includes their faith centre model, use of cultural events, ethnic media and Inclusive Club.
Arun Kang is the CEO of Sporting Equals and has developed the organisation to ensure that it is now recognised as one of the leading experts on equality and diversity in sport.
Shaheen Bi is Insights and Project Manager at Sporting Equals.
This one-day event will provide examples of good practice on increasing participation in sport and physical activity for people from ethnically diverse communities. Attendees can learn ideas to suit their own environment. Pick up helpful insight, learning from people themselves and the providers who have been successful. Use the ideas to shape your sporting and physical activity opportunities to provide experiences for everyone involved.
This is not a conference packed with policy presentation. We hope people will leave the event knowing they have heard some great practical ideas and having learned how to make positive changes of their own.
Further details can be found on http://tinyurl.com/cmnc8xz
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