How football can help bring people together from multi-cultural communities

This is the title of one of the presentations at the conference Getting more people from black and minority ethnic communities into sport and physical activity which takes place on 27th March 2014 at the Signing Tree Conference Centre in Birmingham.

Organised in partnership between Sporting Equals and Sports Marketing Network this is a  conference teaching new ways of engaging and retaining participants in sport and physical activity from BME communities.

 This presentation is delivered by Trevor Hutton, Community Football Federation  Trevor founded AFC Wembley in 2007 with the motto ‘Development for Success’. Located in Brent in North London, AFC Wembley has provided a strong base for young people from some of the most deprived areas in the UK with an opportunity to develop their self-esteem, confidence and health and fitness.

 Based on the success of AFC Wembley Trevor has now founded the Community Football Federation (‘CFF’). Working with the local County FAs, local authorities and other partners the aim of the CFF is to bring together everybody from local multi-cultural communities at grassroots level and introduce them to the various formats of football and to use that for the good of people and their communities.

A key plank in CFF’s work is that communities have to engage with and ‘own’ any sporting and community initiatives if they are to be successful and sustainable.

In May 2014 the CFF will be running the inaugural Youth International Tournament at the Westway Sports Centre in London. This football tournament for under 14s will feature teams from a number of countries with UK-based children from those countries.

Trevor Hutton is Director/Project Co-ordinator at the Community Football Federation.

This one-day event will provide examples of good practice on increasing participation in sport and physical activity for people from ethnically diverse communities. Attendees can learn ideas to suit their own environment. Pick up helpful insight, learning from people themselves and the providers who have been successful. Use the ideas to shape your sporting and physical activity opportunities to provide experiences for everyone involved.

This is not a conference packed with policy presentation. We hope people will leave the event knowing they have heard some great practical ideas and having learned how to make positive changes of their own.

Further details can be found on

You can also call 01423 326 660 or email 

This entry was posted in Grow Sport. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s