This is the title of one of the presentations at the conference Getting more people from black and minority ethnic communities into sport and physical activity which takes place on 27th March 2014 at the Signing Tree Conference Centre in Birmingham.
Organised in partnership between Sporting Equals and Sports Marketing Network this is a conference teaching new ways of engaging and retaining participants in sport and physical activity from BME communities.
This presentation id delivered by Kash Taank of Glasgow Life/SEMSA. Glasgow Life, a statutory provider of services, created and continues to develop a rather unique partnership with the Scottish Ethnic Minority Sports Association (SEMSA), a third sector organisation, with a view to provide sporting opportunities for Black, Asian and Minority Ethnic communities.
The need to ensure a targeted approach to service provision for those most in need is evidenced by this engagement, with an aspiration to promote the benefits of sport and physical activity. Such communities remain disenfranchised and on the periphery when it comes to making sporting choices as often cultural and religious sensitivities are ignored.
Further, the need to maintain a balance between income generation and meeting latent demand in these rather difficult financial times remains a challenge.
Initiatives include the formation of advisory groups to inform and lead on specific projects conducive to need to building real capacity of organisations with the overall aim to mainstream provision.
Kash Taank has worked within race equality and sport for over 20 years mainly within local Government.
This one-day event will provide examples of good practice on increasing participation in sport and physical activity for people from ethnically diverse communities. Attendees can learn ideas to suit their own environment. Pick up helpful insight, learning from people themselves and the providers who have been successful. Use the ideas to shape your sporting and physical activity opportunities to provide experiences for everyone involved.
This is not a conference packed with policy presentation. We hope people will leave the event knowing they have heard some great practical ideas and having learned how to make positive changes of their own.
Further details can be found on http://tinyurl.com/cmnc8xz
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