We need more innovative sports clubs

Like any other enterprise sports clubs need to adapt to changes in people’s lifestyles, the way we communicate and the rise of the ‘demanding’ consumer in order to deliver community sport initiatives which people will really want take part in – and get away from a ‘the way we do things are here’ attitude.

Listening to people, daring to develop and try out new ideas and learning from failures and successes are key aspects of successful innovation and we should celebrate clubs that take the plunge and innovate.    

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