The basic tool for building connections with your community is to engage Community Connectors. No one has got a job title which includes ‘community connector’. I define them as people who have the ability to connect your club with groups, associations and institutions within your community.
The skills and role of the community connector is often underused, undeveloped and unrecognised.
Connectors are people who know lots of people; they are not always leaders. A connector has a different role in the community. A leader is the person at the front of the room who act as a voice for the community. A connector is in the centre of the room, often unrecognised but always creating new relationships often acting in a modest way.
- Connectors see the potential in everyone
- Connectors are well-connected, active in civic life
- Connectors are trusted and create new trusting relationships
- Connectors believe in people in their community
So who are the connectors for your club and your community? Find them and go and talk to them. NOW!