Creating a lasting culture for getting older people physically active

This is the title of the presentation that Alison Morby MBE, Sport and Physical Activity Development Manager, Kirklees Council will be giving at the conference Getting Older People Physically Active. 

Alison’s presentation will focus on the Kirklees approach to planning and developing activity opportunities for older people. It will include successes, challenges and lessons learned . A number of the many successful projects that Alison and her team in Kirklees have developed will be mentioned but the main focus will be the Moving More Often Programme.

This programme began in 2006 as part of a national pilot project working with the BHF National Centre for Physical Activity. The programme focussed on the delivery of  a training programme for people interested in promoting and/or delivering activity sessions particularly to frailer older people. It has since developed significantly working to support a much wider range of older people with a much wider range of activity options even making links with the Rugby League World Cup, the Olympics and the Tour de France Grand Depart !

Alison Morby has worked in physical activity development since 1984, is responsible for the strategic development of Sport and Physical Activity and leads a multi-faceted team offering programmes to improve health and reduce inequalities for older people. Alison has been awarded an MBE for Services to Older People and Public Health..

This event takes place on 4th November at Chesterfield FC Community Trust, Derbyshire and will be presenting new ways of engaging and retaining older people in sport and physical activity producing psychological, physical and social benefits

Full details on the event can be found on

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