I will be delivering Marketing workshop at Outdoor Adventure Sports Conference on Thursday 22nd January

9am-1pm at the Telford Whitehouse Hotel (AFC Telford United)

£20pp including all seminars, refreshments and lunch.

If you’re promoting tourism or economic development or an activity provider (whether that be an activity centre, youth group, forest school, outdoor club, educational outdoor provider, provider of wildlife experiences, independent instructor or outdoor education student) this event is for you.

Are we sweating our natural assets in Shropshire, Telford & Wrekin?

A vast amount of our landscape is countryside with a plethora of hills, rights of way, woods, waterways and mini lakes but do we make use of these natural assets to get local people active and healthy whilst also attracting visitors from further afield?

This conference will introduce the latest thinking on how both these issues can be tackled for the benefit of our physical, mental and economic wellbeing.  Sharing cutting edge research, practical examples from other areas and information about local support to providers of activity we aim that you will leave empowered and inspired to take that next step.

Jonathan Swarbrick from Sport & Recreation Alliance will open the Conference and present their ground breaking national research ‘Reconomics’ looking at the economic value of outdoor recreation. Andrea from Cumbria Tourism will also showcase their project; Cumbria ‘Adventure Capital’ of the UK.

Delegates will be able to attend two out of the following seminars to attend:

  • What do rugby & historic deer parks have in common? – Engaging people with sport in unlikely places Staff from the National Trust share details of their innovative partnership with Sport England, engaging people with sport in some of the most unlikely places. Hear how the partnership has developed, examples from the chalk face, participation statistics, lessons learned and plans for the future
  • Promoting your offer – How to create a vibrant and visible facility and experience. In a world where competition for people’s attention is intensifying by the minute sports providers have to work harder and smarter to become visible, and stay visible.  Engaging and communicating with users, members and other stakeholders using a number of tools, often involving members and their networks, thus reaching much wider audiences at almost no cost. This workshop covers how to use social and mobile media to communicate with members, sponsors and supporters. The presenter, Svend Elkjaer, runs the Sports Marketing Network, which is widely regarded as the UK’s most innovative provider of enterprise training and support to community sports providers.
  • ‘Local offers and funding opportunities’ – Energize will cover the funding and support we can provide as the County Sports Partnership plus point to other sources
  • ‘Outdoor adventure: changing perspectives on risk and benefit’ – David Ball, who is Professor of Risk Management and Director of the Centre for Decision Analysis & Risk Management at Middlesex University, UK will talk through risks, hazards and the benefits of outdoor adventure.


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