The role of social enterprise in community sport/shifting paradigms

This is the title of a presentation by Michael McCusker, Director, Strive NI CIC Sports Consortia to be given at the conference Enterprise and Collaboration The way forward for community sport and physical activity across all-Ireland held on 11th March 2015 at W5, Odyssey Centre, Belfast

This is a one-day event focussing on how community sports providers can meet the challenges and benefit from new opportunities created by changes in people’s lives, the political landscape and the economic situation

Michael’s presentation will cover how Social Enterprises and Community Interest Companies are gaining momentum for their application within sports environments through addressing social issues in communities. The structures enable them to meet Government priorities in tackling health, education, justice and social exclusion issues by providing platforms at local level through networks/mobility that allow them to develop solutions, enabling impacts to be measured and savings to be generated.

As we move through austerity measures and cost cutting to front line services, the sports and social enterprise sector presents options in developing innovative mechanisms that will meet community needs, create opportunities for jobs and help generate volunteering, work placement and education pathways. These mechanisms can help break cycles of under achievement, lack of aspirations and poverty.

However the social enterprise sector needs to align its experience, knowledge and expertise, and present a unified voice, that will help shape policy and provide cross cutting solutions to long term problems.

Michael McCusker has over 15 years’ experience across private/vcse sector with a focus on developing solutions to long terms social issues through sport and social enterprise.

For further information about this event contact Svend Elkjaer on 01423 326 660 or email or go to

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