Introducing Community Facility Enterprise – How to ensure that you run your new facility in a vibrant, visible and viable way

Svend Elkjaer. Founder/Director, Sports Marketing Network

This is the title of one of the presentations at the Enterprising Asset Transfer in Leisure, Sport and Community conference which takes place The Portland Centre, Nottingham on 25th March.

A one-day conference focuses on how community groups, sports clubs, trusts and parish councils and others can best take over the ownership and management of assets from local authorities and run them as vibrant and viable social enterprises

There is always a danger that you become completely focused on getting asset transfer deal done. Raising the money, getting the permissions, writing the applications and securing support from the ‘important people’.

We need to focus on what we are trying to achieve at our facilities and then look at how the pitches, the bricks and mortar can help achieve that in a sustainable way.

Based on his work with a wide range of community sports facilities/enterprises Svend will provide thoughts, tools and to-dos on how your facility can become a sustainable enterprise.

It may not be rocket science, but SMN is convinced that we must develop facilities that are WICE2: Welcoming, Innovative, Community-focused, Engaging and Enterprising. They can then develop best practice in terms of how they follow the WICE2 principles and become sustainable hubs for their communities, delivering better sport and physical activity.

This presentation will share plenty of best practice examples from football pitches, converted churches to community centres.

Svend Elkjaer is Founder and Director of the Sports Marketing Network, which is widely regarded as the UK’s most innovative provider of enterprise training and support to community sports providers.

For further information about this event contact Svend Elkjaer on 01423 326 660 or email

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