Grow Your Community Sports Enterprise workshop


A full-day interactive workshop on how to grow your enterprise delivering community sport and physical activity, engage better with community partners, increase your income and raise your profile in the communities you serve

23rd September. Timber Lodge, Queen Elizabeth Olympic Park, London

The time has come for community sports entrepreneurs, delivering sport and physical activity for the community

Increasingly sport and physical activity in the community is being delivered by people and organisations which operate in parallel with the traditional school and club sports providers. These Community Sports Enterprises, operating either as social or commercial enterprises, are often run by people who have spotted a need or opportunity at their local level and decided to provide a service to fill that gap.

These community sport providers include sport camp organisers, coaching agencies, community sports trusts, organisers of five-side football (and other shorter versions of team sport), BMX facilities in converted factories, gymnastics/trampoline providers in former warehouses, youth or senior citizen groups, community-owned and managed facilities and many more types of providers. Of course, many of our community sports clubs are indeed run by community sports entrepreneurs,

From 9.30 – 16.00 on 23rd September in The Timber Lodge (itself run by a social enterprise) in the iconic Queen Elizabeth Olympic Park community sports entrepreneurs will have the opportunity to learn from best practice, share experiences, network and raise the profile of their work.


 Social Enterprise Connections

for enterprises and delivering sport and physical activity in the community.

Aimed at the many informal providers of community sport and physical activity from

sports communities, faith groups, social enterprises, etc.

This workshop will provide delegates with thoughts, tools and to-dos on how they can develop and deliver effective, exciting and sustainable community sport and physical activity programmes, that really benefit the participants and satisfy the requirements of the funders.

Based on best practice from a number of excellent community sports and physical activity providers this workshop will help delegates to transform their organisations into community sports enterprises.

Learn directly from successful community sports enterprises from across London and Denmark

Streetsport in Denmark – reaching groups in the community others can’t reach

Søs Bondo, Project Coordinator, The Danish Network for Streetsport 

Streetsport in Denmark is really taking off, in a country where traditional sports providers are increasingly losing their impact. This presentation covers how these new and innovative sports providers ensure that they that they grow and become sustainable.

Specific topics covered

The workshop aims to help you, and your enerprise/group, organise your work more effectively to improve public health, educational attainment, social inclusion through sport while you are running a viable enterprise while you are getting more people, more active.

  • How to launch a Community Sports Enterprise
  • How to Grow your Community Sports Enterprise
  • Being commissioned to deliver physical activity, education and other community services
  • How to develop a service that people will really want to pay for
  • Proving your impact
  • Asset transfer – opportunities and challenges
  • Social pricing – ensuring sustainability while meeting your community/social objectives
  • Overcoming planning issues
  • Working with non-sport partners

About the presenter, Svend Elkjaer

Holding a Master in Business Administration, MBA, Svend founded the Sports Marketing Network (SMN) in 2005 for people involved with the commercial, community and marketing issues across all sports and physical activity; be it club, governing body, local authority or private sports deliverer.

Over the last eight years, more than 4,000 sports providers have benefitted from SMN’s services attending our workshops and presentations, being mentored or receiving consultancy. SMN has also advised, consulted and trained a number of organisations and public bodies including the RFU, FA, Sport England, Amateur Swimming Association, British Gymnastics, Sport Wales, Football Association Wales, England Athletics, sportscotland, etc.

What they say about SMN’s workshops:

“I thought the workshop was excellent and it has given me many things to think about and action. Some of the slides will be particularly useful tools when working with clubs. I also took a lot from the session in terms of our leisure services.”

Rachel Threadgold, Sport and Physical Activity Development Manager, Telford & Wrekin Council 

“Thank you for your presentation, I didn’t know what to expect as we are quite an established club, however we are never “too old to learn”, and I came away with my head buzzing with innovative thoughts and ideas. We will certainly be putting some of your suggestions into practice and will monitor the success, as I’m sure in a few months I may be contacting you again with a ‘positive feedback’ report. Thank you once again.”

Sheree Wilson Chair City of Sunderland Amateur Swimming Club CIC

“I would recommend Svend Elkjaer of SMN to sports organisations looking to grow their community clubs and their membership. He delivers relevant and professional support and advice to help sport and clubs to grow and develop.”

David Marshall, Head of Development, British Gymnastics

“Thank you so much for your assistance yesterday and for staying with us for the whole day.The feedback for all has been positive and even those who missed the day have commented on what they apparently missed!”

Keith Morris, Director of Sport, University of York

To book your place contact Svend Elkjaer, Sports Marketing Network, 5 Station Terrace, Boroughbridge, YO51 9BU, email Tel: 01423 326 660

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