Developing an innovation culture in sport

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This is the title of the presentation that James Skinner,Professor of Sport Business, Loughborough, London will be giving at the conference Enterprise and Collaboration – The way forward for community sport and physical activity in London

This one-day event focuses on how community sports providers can meet the challenges and benefit from new opportunities created by changes in eople’s lives, the political landscape and new technology

This will be held on 8th December 2015 at The Podium, ArcelorMittal Orbit, Queen Elizabeth Olympic Park, London

The presentation will cover ho0w new trends are emerging and creating exciting opportunities for sport organisations. Innovative advancements in technology have led to its use in football and cricket, the emergence of wearable tech and the use of social media as a form of fan engagement. These innovations in sport technology continue at ever increasing rates. With this growth however comes greater competition and new challenges for sport organisations to maintain their competitive advantage over the new market entrants. The focus of this presentation is to understand how to foster a culture of innovation within sport organisations to address these emerging trends and create new opportunities. It is suggested that such a culture gives rise, on a sustainable basis, to the best technologies and business models. Fostering this culture allows people to develop new ideas, and take the risk, in turn maintaining a competitive edge.

James Skinner is a Professor of Sport Business, Director, Institute for Sport Business and Associate Dean Enterprise at Loughborough, London. He is a Visiting Professor at the Russian Olympic University and was a Board Member and Director of Football Queensland.

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