TrackMafia – Changing the running track experience

london logoerThis is the title of a presentation given by Cory Wharton-Malcolm, Chief Executive of  TrackMafia at the conference Enterprise and Collaboration –The way forward for community sport and physical activity.

This one-day event focuses on how community sports providers can meet the challenges and benefit from new opportunities created by changes in people’s lives, the political landscape and new technology

It will be held on 8th December 2015 at  The Podium, ArcelorMittal Orbit, Queen Elizabeth Olympic Park, London.

Cory’s presentation will  cover how founded on the principles of *MADNESS, TrackMafia™ is a band of like-minded souls on a quest to assist others in exploring the area just outside their comfort zone. The place that, for whatever reason, intimidates people. The place that, for whatever reason, 85% of our participants had never been to.

It is and has always been our aim to change the mind-set of those who believe that the running track is a place where only the strong survive and those in search of that strength are left to fight alone.

Not only do we provide an environment where people feel safe to embrace discomfort. We offer what some deem to be the most important aspect of any sport, something that many often forget, the reason why they return:

*MADNESS – Motivation Attributed (to a) Desire (and) Need (to) Explore Super Speeds.

TrackMafia aim’s to provide an environment where people feel safe to embrace discomfort whilst changing the mind-set of those who believe the running track is not a place for fun and enjoyment.

Ten years ago Cory Wharton-Malcolm made a decision to transform his life through running. He never knew where this journey would take him. He now spends his days advising others on engaging the inactive and the pursuit of speed.

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