Creating a community built around swimming

SWimDemThis is the title of a presentation given by Nathaniel Cole, Founder/Partner of SwimDemCrew at the conference Enterprise and Collaboration in Community Sport which is being held on 8th December 2015 at The Podium, ArcelorMittal Orbit, Queen Elizabeth Olympic Park, London.

Run in partnership with Queen Elizabeth Olympic Park, London Sport and CIMSPA this conference focuses on how community sports providers can meet the challenges and benefit from new opportunities created by changes in people’s lives, the political landscape and new technology.

Nathaniel’s presentation will cover how Swim Dem is a community built around swimming. Trying to engage and encourage others who would not normally swim, to get into the water. By challenging conventions, we demonstrate to others that the unimaginable is possible.

Swim Dem was founded by Peigh Asante, Nathaniel Cole and Emily Deyn, in the summer of 2013. An offshoot of Run Dem Crew, the three had a keen interest in building a similar community around swimming. The crew would meet every Saturday at different pools around London and invite others who shared a similar interest to come and join them. The Saturday sessions were often followed by food. The social aspect for us is just as important as the swimming itself. Naturally it progressed from being three friends with an idea to a whole community. Using our own experiences from swimming, we were able to facilitate a project that saw group of non-swimmers learn how to swim in just five months. Not only did they learn how to swim, they conquered their fears of open water and compete in a 1 mile swim challenge in Manchester. This gave them the confidence to take part in other sports, such as triathlons. Now we’re continuing to move forward in the same vein and by doing more projects and continue in encourage others that wouldn’t typically swim, to get into the water.

Nathaniel Cole co-founded Swim Dem Crew with two partners back in 2013. He’s had his own fitness journey, where he lost 70 pounds in a bid to pursue a healthier lifestyle. His background is in project management until June this year where he decided to pursue a career in the swimming industry with Swim Dem Crew instead.


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