The F word – the elephant in the room

Toofattorun

This is the title of the presentation that Julie Creffield, Founder of TooFatToRun will be giving at the Enterprise and Collaboration in Community Sport conference which takes place on  8th December at The Podium, ArcelorMittal Orbit, Queen Elizabeth Olympic Park, London.

The conference focuses on on how community sports providers can meet the challenges and benefit from new opportunities created by changes in people’s lives, the political landscape and new technology.

Julie will tell her story, that when the doctor told Julie she was too fat to run she left the surgery and cried for a while. Then she went and got the slogan printed on a tshirt and ran the 26.2 miles of the Brighton Marathon anyway, just to show that doctor how wrong he was. Fat shaming exists at every level of society, whether it is headless fat bodies eating burgers on the evening news, or fat kids in PE being picked last or made to sit out by their teachers.

In this presentation plus sized athlete Julie Creffield will challenge everything you know about the word FAT and show you why she’s incredibly proud of the F word being at the heart of her growing health and fitness enteroprise.

In 2005 Julie joked with her colleagues that if London were awarded the Olympic Games she would run the London Marathon in 2012. She kept her word despite being a size 22 and unable to run for even 30 seconds at first. Since then she has competed in hundreds of races, including Tough Mudder billed as the toughest obstacle course on the planet.

An overview of my thoughts on how we (as in sports organisations) engage obese populations properly and stop wasting marketing money in the hope that overweight and inactive people will just turn up.

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