How Badminton England attract your girls

Badminton England

This is the title of the presentation given by Jenna Smith, Project Manager, Badminton England will be giving at the LIKEaGIRL – Getting to the core of activity and sport on 24th November 2015 at the University of Hertfordshire in Hatfield.

This event is organised by Women’s Sport Network, Sports Marketing Network and Herts Sport Partnership. it will focus on what causes the disconnect, avoidance and drop out amongst young girls? How can schools, clubs & NGBs overcome this at an early age?  Is it just a case of P.E. v competitive sport? Fear of being judged? Or something much deeper?

SmashUp! has brought Badminton to a new audience of over 40,000 young people and has been particularly successful in engaging girls. This session will explore how Badminton England addressed the challenge of getting more girls in the 13-16-year-old range to play a sport many saw as ‘not for them.’ It will set out how SmashUp! Was developed to ensure girls are active whilst having fun, listening to what young people want from physical activity.

The session will also identify the key elements that have attracted girls to SmashUp!, drawing on successful case studies to highlight the importance of activators with the right skills to engage girls.

The key is not being afraid to adapt the activity through fun and innovative games and incorporating music, social time and social media. Girls are engaging in SmashUp! Week after week – this presentation will tell why.

Jenna Smith has led the SmashUp! Programme since its launch in 2013, driving its growth to delivery in over 1200 sites nationally. She is a passionate advocate for participation amongst girls and brings a wide experience of the school sector.

The conference will consider that if we are serious about the wellbeing and achievement of all women and girls in later life, then we must create a culture where girls’ active participation in PE and sport is the norm. An understanding of why this disconnect occurs and how it can be avoided is essential – not just for girls in sport – but for girls throughout life.

Leading speakers on Women’s Sport (Sarah Winckless, MBE – Chair of British Olympic Athletes Commission & Danielle Sellwood – Co-founder Sportsister Magazine/Women’s Sports Trust. are joined by experienced academics (ClaireMarie Roberts, Uni. of Worcester, Women in Sport & Exercise Task Force/ Shannon Pepin Bevione, Plymouth Uni)  and sports/PE teachers from Headington Girl’s School and Sheffield High School. National Governing Bodies will have vision from Jenna Smith from Badminton England and other club/community-based presentations will be given by Melissa Anderson, Valleys Gymnastics Academy and Joanne Herbertson,  Cheshire Cricket Board, The conference will be chaired by Karen Rothery CEO at Surrey Sports Park.

A conference presenting real stories and ‘need-to-know’ support

This is not a conference packed with policy presentations – but real anecdotal information and advice to really help delegates better understand why girls do ‘Throw LIKEaGIRL’ and how they might change their thinking about the relationship between, competitive sport, fitness and PE. This event highlights best practice and provides thoughts, tools and to-dos on how to get more girls to become more active.

For further information contact

Svend Elkjaer, Sports Marketing Network, 5 Station Terrace, Boroughbridge, YO51 9BU, 01423 326 660


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