TrackMafia – Changing the running track experience

This is the title of the presentation given by Cory Wharton-Malcolm, Chief Executive, TrackMafia at the conference Enterprise and Collaboration – The way forward for community sport and physical activity in London

This is a one-day event focusing on how community sports providers can meet the challenges and benefit from new opportunities created by changes in people’s lives, the political landscape and new technology.

It is being held on 8th December at The Podium, ArcelorMittal Orbit, Queen Elizabeth Olympic Park, London.

Founded on the principles of *MADNESS, TrackMafia™ is a band of like-minded souls on a quest to assist others in exploring the area just outside their comfort zone. The place that, for whatever reason, intimidates people. The place that, for whatever reason, 85% of our participants had never been to.

It is and has always been our aim to change the mind-set of those who believe that the running track is a place where only the strong survive and those in search of that strength are left to fight alone.

Not only do we provide an environment where people feel safe to embrace discomfort. We offer what some deem to be the most important aspect of any sport, something that many often forget, the reason why they return:

*MADNESS – Motivation Attributed (to a) Desire (and) Need (to) Explore Super Speeds.

TrackMafia aim’s to provide an environment where people feel safe to embrace discomfort whilst changing the mind-set of those who believe the running track is not a place for fun and enjoyment.

Ten years ago Cory Wharton-Malcolm made a decision to transform his life through running. He never knew where this journey would take him. He spends his days advising others on engaging the inactive and the pursuit of speed

Leading speakers include Peter Fitzboydon, Chief Executive Officer, London Sport who will be talking about A new context for community sport and James Skinner, Professor of Sport Business, Loughborough, London will cover Developing an Innovation Culture in Sport. Bevis Allen, Boxing Development Officer, London Sport will talk about his experiences with Creating sustainable clubs and Eugene Minogue, Chief Executive, Parkour UK will highlight his thoughts on The sports governing body of the future.           

There will also be case – study presentations from Born Barikor, Chief Executive Officer, Our Parks who will talk about Our Parks – From pipe dream to 15,000 users. Cory Wharton-Malcolm, Chief Executive, TrackMafia will cover TrackMafia – Changing the running track experience. Robby Sukhdeo, Chief Executive, Pavilion Sports and Cafe will cover Pavilion Sports and Cafe – community sports enterprise in action. Nathaniel Cole, Founder/Partner, SwimDemCrew will talk about Creating a community built around swimming and Julie Creffield, Founder, TooFatToRun will tell of her experiences with The F word – the elephant in the room.

Creating a participation legacy – lessons from #RWC2015 is the topic of the presentation from Ben Lowe, Head of Growth, Rugby Football Union and Henrik Brandt, Director, Danish Institute for Sports Studies will finish with a presentation on Enterprise and collaboration in community sport in Denmark.

How do we deliver great, sustainable community sport without compromising your sporting and community objectives? How do we provide great customer experiences and grow participation whilst at the same time meeting the strategic objectives of external partners and funders, whether they are from within sport or from health, regeneration or community services? How do we engage the local community and promote community leadership and play our part of the fabric of our local communities? How do we develop and deliver an innovative range of sporting opportunities, attracting people of all ages and abilities?

This event focuses on these issues, highlight best practice and provide thoughts, tools and to-dos on how you too can become a sustainable community sports provider.

Delegates will come from community sports clubs, governing bodies of sport, local authorities, community sports trusts at our professional and semi-pro clubs, informal sports providers, community sports enterprises, sports governing bodies, community groups and other community sports providers.

TrackmafiaFor further information please get in touch. Svend Elkjaer, Sports Marketing Network, 01423 326 660 svend@smnuk.com

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