Power of Sport conference, 15th June, Edinburgh

How Sport can grow while creating Social Change in Scotland
A one-day event focusing on how Scotland’s community
sports providers can benefit their communities while
15th June 2016
Royal Society of Edinburgh


There is recognition that sports organisations play an important role in increasing physical activity levels through enabling access to sport. Sport has an incredible power to create social change. It can have a positive impact on people’s lives, it can deliver social outomes in areas such as health and wellbeing, skills, confidence and it brings communities together.

More people and organisations are looking beyond merely at how many people take part in sport. Increasingly, funding decisions will be made on the basis of the social change that sport and physical activity can deliver, and not simply on the number of participants.

For providers within the Sport for Change sector this represents an opportunity for becoming more ‘mainstream’ and for the ‘traditional’ partners, that have already started going down this route, their foresightedness will stand them in good stead.

However, there can be significant challenges for community based sports organisations aspiring to move beyond a sports participation model, the main two being capacity and resources; and skills and knowledge.

This is about more than just being passionate about sport, but also about harnessing the power of sport and physical activity to bring about positive changes in society. If we understand how to encouraging people to take part in sport, we can help to improve people’s lives, particularly if they come from disadvantaged backgrounds.

So, the many providers and partners within ‘traditional’ sport, such as governing bodies, Community Sport Hubs, leisure trusts and sports clubs and the ‘sport for change’ organisations such as community trusts, charities and community sports enterprises could probably benefit from stronger links.

For many ‘traditional’ sports development professionals this focus on Sport for Change will require a significant shift in the way they work. They will have to develop a much-improved ability working with providers of community and commercial sport and physical activities, with a wide range of non-sport partners from health to regeneration and with different levels of government.

For innovative and enterprising providers and partners within sport and physical activity, the Sport for Change focus represents a massive opportunity for growing their enterprise and impact.

This conference will bring everybody together

Real stories and successes to be told, lessons to be learnt,
ideas and experiences to be shared

If you have a good story to tell, want to learn from others,
book a place, want to join our network….get in touch

This conference will bring together partners and providers covering topics such as

1. Understanding the mind-shift from looking at the number of people playing sport to help grow the national wellbeing
2. Developing relationships with funders and partners including physical and mental health, economics, education, employment, individual and social and community development
3. Diversifying your funding and income generation by identifying new revenue streams
4. Growing your network by building relationships and develop ways of securing a bigger slice of the cake, a bigger cake altogether or both
5. Help to develop long-term sustainability of your programmes by training and upskilling local people in their communities
6. Sport for change in a Digital World – Engaging with people using social media and ‘speaking their language’
7. Evidencing impact: From logic model to videos -– how to prove the value if your work speaking the language of the funders

This event focuses on these issues, highlight best practice and provide thoughts, tools and to-dos on how you too can become a sustainable provider of sport for change.

Delegates will come from community sports clubs, Community Sport Hubs, governing bodies of sport, local authorities, community sports trusts at our professional and semi-pro clubs, informal sports providers, community sports enterprises, schools, colleges, community groups and other community sports providers.

For further information contact Svend Elkjaer,Sports Marketing Network, 5 Station Terrace, Boroughbridge, YO51 9BU or email svend@smnuk.com Tel 01423 326 660

This entry was posted in Grow Sport. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s