How a governing body can embrace sport for change and benefit from it

This is the title of the presentation given by Jane Moncrieff. CEO, Triathlon Scotland at the Power of Sport conference. That takes place on 15th June 2016 at the Royal Society of Edinburgh and focuses on how Scotland’s community sports providers can benefit their communities and increase their impact.

There is growing recognition that Sport has an incredible power to create social change. It can have a positive impact on people’s lives, can deliver social outcomes in areas such as health and wellbeing, skills development and physical confidence and can bring communities together.

More and more people and organisations are looking beyond how many people take part in sport. Increasingly, funding decisions will be made on the basis of the social change that sport and physical activity can deliver, and not simply on the number of participants.

However, there can be significant challenges for community based sports organisations aspiring to move beyond a sports participation model, the main two being capacity and resources; and skills and knowledge.

This shift in emphasis is about more than just being passionate about sport, but also about harnessing the power of sport and physical activity to bring about positive changes in society.

Triathlon has experienced significant growth over the last 10 years and particularly since the Olympics in 2012. Triathlon Scotland are acutely aware that, for the sport to continue to grow, they have to continue to increase their engagement with the communities they serve and be more ‘than just triathlon’.

Jane’s presentation will present her thoughts and recommendations on how traditional sports bodies can engage with non-sports partners and sport for change providers. She will also cover how governing bodies can mentally and culturally engage with this change, while staying true to their sporting roots.

She will also put forward suggestions on how to ‘sell’ the benefits of sport to bodies, such as education, health and community, which often have never worked with sport.

She admits that this is a challenging process, but a crucial one, that Triathlon Scotland are undertaking.

Jane Moncrieff comes from a health background having trained and practiced as a nurse and worked for a number of years as a disability development officer at Edinburgh Leisure, working across sectors and out of the traditional sports development models in order to reach disadvantaged groups.

For further information contact Svend Elkjaer at Sports Marketing Network, email svend@smnuk.com or call 01423 326 660.

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