From Street League football to Street Step, engaging young females through dance fitness

This is the title of the presentation given by Lindsey MacDonald, Managing Director, Street Step at Sport for Social Good – the new strategy for sport in England on 5th July 2016 at Britannia Stadium, Stoke City FC.

This conference is designed to raise awareness, share ideas and experiences, encourage a new culture and develop relevant skills. It is about Building communities through sport and growing sport working with communities

Street League is a UK-wide sport for employability charity that has successfully used football to support young people facing complex socio-economic barriers into sustained work, education and training. Founded in 2003 it has supported thousands of 16 to 24 year-olds into sustained outcomes using the power of football. In 2015 it launched Street Step, to engage and support young people who did not like football, particularly the number of young females the organisation supported. Street Step uses dance fitness to help get young people moving into work. This session will discuss how Street League’s award-winning model was transformed to engage with a wider audience and the additional support and programme considerations required for a predominantly female programme.

Lindsey MacDonald is passionate about positive social change, building the capacity and expertise of the third sector, and helping individuals to achieve their potential. She joined Street League in 2014, from the Homeless FA, as Managing Director of Street League’s new social enterprise that uses physical activity to enable more young people to get into employment, education, and training.

This conference will bring everybody together

Real stories and successes to be told, lessons to be learnt,
ideas and experiences to be shared

Delegates will come from community sports clubs, governing bodies of sport, local authorities, community sports trusts at our professional and semi-pro clubs, informal sports providers, community sports enterprises, community groups and other community sports providers and community organisations.

Sports Marketing Network, 5 Station Terrace, Boroughbridge,
YO51 9BU or email svend@smnuk.com Tel 01423 326 660

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