Active lives = health and economic outcomes: Building partnerships, testing approaches, finding funding in disadvantaged communities

This is the title of the presentation given by Adrian Leather, Chief Executive, Lancashire Sport Partnership at Sport for Social Good – the new strategy for sport in England on 5th July 2016 at Britannia Stadium, Stoke City FC.

This conference is designed to raise awareness, share ideas and experiences, encourage a new culture and develop relevant skills. It is about Building communities through sport and growing sport working with communities

We know that communities living in our 20% IMD areas experience significantly poorer health, crime and economic outcomes than the majority of the population, with these key communities being disproportionately affected by reductions in public service expenditure.

Conversely, the evidence tells us that sport and active lives can improve outcomes for these communities.

Our work at Lancashire Sport over the last 4 years has seen us forge effective partnerships with housing, environmental and arts organisations, which together with the wider voluntary sector, working with Local Authority partners are developing meaningful development programmes. These community capacity building programmes effectively engage, motivate and empower individuals to improve their health and wellbeing, improving their personal and professional skills on route to becoming more economically active. Our journey is based on the experience of working with people in drug and alcohol recovery, communities experiencing Anti Social Behaviour and people with disabling health conditions. We have built a robust partnership which has resulted in a £13M submission for European Social Investment Funding (ESIF) and elevated Sport and Actives Lives to become a strategic enabler not a discretionary service option.

Adrian Leather has developed Lancashire Sport to become one of the most innovative and active organisations of its type; developing ground-breaking partnerships and programmes, which contribute to health and the economy using sport and active lifestyles to achieve these outcomes.

This conference will bring everybody together

Real stories and successes to be told, lessons to be learnt,
ideas and experiences to be shared

Delegates will come from community sports clubs, governing bodies of sport, local authorities, community sports trusts at our professional and semi-pro clubs, informal sports providers, community sports enterprises, community groups and other community sports providers and community organisations.

Sports Marketing Network, 5 Station Terrace, Boroughbridge,
YO51 9BU or email svend@smnuk.com Tel 01423 326 660

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