How to grow sport, while doing social good

Sport for Social Good – the new strategy for sport in England
A conference designed to raise awareness, share ideas and experiences,
encourage a new culture and develop relevant skills
5th July 2016
Britannia Stadium, Stoke City FC

Building communities through sport
growing sport working with communities

The Government’s strategy for sport and physical activity moves beyond merely looking at how many people take part. In the future, funding decisions will be made on the basis of the social good that sport and physical activity can deliver, not simply on the number of participants. Success in sport will be defined through five key outcomes:
• physical wellbeing
• mental wellbeing
• individual development
• social and community development
• economic development

It is clear that there is a fundamental mind-set shift from looking at the number of adults playing sport to looking at how sport can contribute to national well-being and the economy. There will also be a focus on those people who do not tend to take part in sport, including women and girls, disabled people, those in lower socio-economic groups and older people.

For many ‘traditional’ sports development professionals this new strategy will require a significant shift in the way they work, and they will have to develop a much-improved ability working with providers of community and commercial sport and physical activities, with a wide range of non-sport partners from health to regeneration and with different levels of government.

There is recognition that sports organisations play an important role in increasing physical activity levels through enabling access to sport. Sport has an incredible power to create social change. It can have a positive impact on people’s lives, it can deliver social outcomes in areas such as health and wellbeing, skills, confidence and it brings communities together.

Real stories and successes to be told, lessons to be learnt,
ideas and experiences to be shared

Delegates will come from community sports clubs, governing bodies of sport, local authorities, community sports trusts at our professional and semi-pro clubs, informal sports providers, community sports enterprises, community groups and other community sports providers and community organisations.

Sports Marketing Network, 5 Station Terrace, Boroughbridge,
YO51 9BU or email svend@smnuk.com Tel 01423 326 660

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