Category Archives: Change

New ideas and approaches to grow golf

England Golf is launching an initiative to stimulate and encourage innovation and enterprise across the sport: #MoreThanGolf It aims to accelerate and build on the considerable work which is already going on to develop new ways of engaging more people … Continue reading

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If Sir Richard Branson ran cricket…

Many cricket clubs are reporting a decline in membership and precarious finances. The sport perhaps has an image of being less dynamic and responsive to society trends. Sorry, cricket, but this situation has been exasperated by the credit crunch. I’ve … Continue reading

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Leadership lessons for community sport (3)

Innovate or die. Yes, I know trying new things is messy and requires dare – but without it your future is going to be bleak. So try walking football for 60 year olds, doggie swimming in the lake, football golf, float-athons in … Continue reading

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Which way forward to grow sport? Entrepreneurs, committees or both?

A few days ago I ran one of our Grow Your Club workshops .There was the normal mix of single-sport clubs, multi-sport clubs and also a few dance/aerobics teachers running their own enterprises. As per normal at our workshops the … Continue reading

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Developing a sustainable social enterprise whilst making massive impact on local communities through football

Kelly Davies MBA Founder and Managing Director, Vi-Ability One of the great presentations at Sports Marketing Network’s Sustainable Community Sports event on 26th June at Watford FC, Vicarage Road How community sports providers are meeting the challenges and benefiting from … Continue reading

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From school sports partnership to a sustainable sporting future

Shaun Fox, Legacy Sport Another great presentation on how community sports providers are meeting the challenges and benefiting from new opportunities created by changes in people’s lives and the economic situation A one-day event 26th June 2012, Vicarage Road, Watford … Continue reading

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Sport Wales – Putting enterprise at the heart of club development

Gordon Clark, Senior Officer, Sport Wales… one of the great presentations at Sports Marketing Network’s Sustainable Community Sports event on 26th June at Watford FC, Vicarage Road In the past two years Sport Wales has been at the forefront of … Continue reading

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Are you scaring away new members?

I would imagine that most people who read this would say that the clubs, centres or groups where they are involved are open and welcoming. To be honest, in my experience that is also the cause with the vast majority, … Continue reading

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How to overcome complacency and introduce real urgency (Steps 1 – 3)

With the help of a few quotes from Wayne Gretzky (in italics below), not just widely regarded as the best ever ice hockey player but also his intelligence and reading of the game were unrivalled (see box below), I would … Continue reading

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Some key points to seriously consider for successful sports entrepreneurs

You are in the experience business: I guess most people who read this would say they work in the sport and active leisure sector, but in reality your key role is to provide great sporting and customer experiences which people … Continue reading

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