Category Archives: Customer

If Sir Richard Branson ran cricket…

Many cricket clubs are reporting a decline in membership and precarious finances. The sport perhaps has an image of being less dynamic and responsive to society trends. Sorry, cricket, but this situation has been exasperated by the credit crunch. I’ve … Continue reading

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Say thank you, send birthday cards and give people small cool gifts

I don’t really have to explain this, do I? We all like to be appreciated, welcomed, thanked, remembered, congratulated… So why do so few sports clubs and leisure centres actually do it?

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Leadership lessons for community sport (3)

Innovate or die. Yes, I know trying new things is messy and requires dare – but without it your future is going to be bleak. So try walking football for 60 year olds, doggie swimming in the lake, football golf, float-athons in … Continue reading

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From school sports partnership to a sustainable sporting future

Shaun Fox, Legacy Sport Another great presentation on how community sports providers are meeting the challenges and benefiting from new opportunities created by changes in people’s lives and the economic situation A one-day event 26th June 2012, Vicarage Road, Watford … Continue reading

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The GROW Model – How can the sports development sector help stimulate growth in sports clubs

Adrian Ledbury, Director with PRO-ACTIVE North London (County Sport Partnership) One of the great presentations at Sports Marketing Network’s Sustainable Community Sports event on 26th June at Watford FC, Vicarage Road The backbone of sport in Britain are Small Medium … Continue reading

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Sport Wales – Putting enterprise at the heart of club development

Gordon Clark, Senior Officer, Sport Wales… one of the great presentations at Sports Marketing Network’s Sustainable Community Sports event on 26th June at Watford FC, Vicarage Road In the past two years Sport Wales has been at the forefront of … Continue reading

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Building a successful club like Esprit Gymnastics Club

Building a successful club like Esprit Gymnastics Club…one of the great presentations at Sports Marketing Network’s Sustainable Community Sports event on 26th June at Watford FC, Vicarage Road By Mark Hows, Chairman Esprit Gymnastics Club, Swindon Mark has worked for … Continue reading

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How universities could grow student sport participation by improving the sporting and customer experience

Universities are increasingly becoming focused on providing great student experiences and sport and physical activity can and should play a pivotal role in that process. Interestingly, it is also our experience that an increased focus on providing great student experience … Continue reading

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How to rejuvenate your club

The eight Rs which will help grow your club – introducing 8xR Rejuvenate, Recruitment, Retention, Renewals, Relationships, Resources, Research, Revenue Step One – How to rejuvenate your club Rejuvenate 1. to make young again; restore to youthful vigour, appearance, etc.: … Continue reading

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From Membership Secretary to Club Grower

The seven Rs which will help grow your club – introducing 7xR Rejuvenate, Recruitment, Retention, Renewals, Resources, Research, Revenue The days of the old-fashioned Membership Secretary surely must be over. No more sending out envelopes with the annual renewal forms … Continue reading

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